After working almost 20 years in a corporate environment, Zaahied Sallie felt a great need for a significant shift towards something that spoke more passionately to his authentic self.

A great fan of the arts, a book enthusiast, the son of a writer and the husband of a journalist and editor, gravitating towards writing was a natural transition. However, no less challenging a decision for him to have made. The readiness to plunge into and re-designing a new life was nurtured in his heart many years before.

Courage, faith and a deep yearning for meaning led him to retire from corporate life on 30 August 2015 and establish Red Kufi Books.